Northern Virginia Planning District Commission
Coastal Technical Assistance Program
Project Description as Proposed:
NVRC will continue to provide technical assistance on coastal resource issues among state, local, federal, and regional parties involved in coastal resource management in Northern Virginia. Coordination & Training
To disseminate information and provide a networking forum, NVRC will host bi-monthly meetings or trainings for local government planners on coastal and environmental issues. Agenda topics will be solicited before and after meetings and speakers will be invited as appropriate. These meetings may serve as vehicles to advance the state’s interests related to, but not limited to, the Chesapeake Bay phase III program, TMDLs, MS4 and emerging stormwater regulations, and coastal resource management and coordination. Special Project
NVRC will continue to manage the Northern Virginia Clean Water Partners – Regional Stormwater Education Campaign. The 2009 pilot study proved that online advertising is a cost-effective means of reaching the targeted audience for social marketing efforts. The Partners will continue to advertise online and will take advantage of additional Web 2.0 techniques to drive more visitations to the campaign’s website. Surveys will be conducted through online polls and by strategically targeting e-newsletter recipients to better understand the level of awareness of Northern Virginians on pollution-causing behaviors and to what degree the campaign messages encourages them to take action and change their behaviors. These results will continue to inform the messages placed in creative products including the campaign website - onlyrain.org. In addition, NVRC will solicit participation from new partners, prepare a 2011 campaign plan, coordinate and host partner meetings, manage supporting contracts, and continue to strive for a seamless transition between fiscal years. EIS/EA/EIR and Permit Reviews
NVRC will continue to participate in the intergovernmental review process and seek opportunities to improve the coordination at the local level.
Laura Grape, (703) 642-4625; firstname.lastname@example.org
10/1/2010 - 9/30/2011; Project Completed
Final Product Received:
Northern Virginia Regional Commission Coastal Resources Technical Assistance Program Final Report (pdf)
Project Summary Provided by Grantee:
NVRC engaged over 150 public and private planners, engineers, conservation professionals, formal and informal educators, and homeowners through the following training and coordination events:
· Bringing the Outdoors In (November 9, 2010)
· Revitalization of Vacant Lands (August 10, 2011)
· Voluntary Conservation Opportunities (September 7, 2011)
· Residential Rain Gardens (October 23, 2010 and September 24, 2011)
These workshops focused on increasing native habitats through simple restoration efforts. Additionally, voluntary conservation opportunities and revitalization options for vacant lands promotes sensitive habitat protection and enhancement. Participants in the Bringing the Outdoors In training for teachers and Residential Rain Garden seminars for homeowners have committed to building gardens in their schoolyards and properties to reduce the effects of stormwater pollution and improve habitat.
The Northern Virginia Clean Water Partners – Regional Stormwater Education Campaign continues to show signs of being effective at changing behaviors as the summer 2011 survey of 500 Northern Virginia residents reveal one-third of the respondents recall hearing or seeing the advertisements. Of those respondents who heard/saw the ads, five percent state they now pick up their pet waste more often, five percent state they no longer dump motor oil or recycle it, and 17 percent state they fertilize less and are more careful when applying fertilizer.
With support from the advertisements, contests, and simply terrific writing and reader engagement, the Northern Virginia Dog Blog (now the Metro DC Dog Blog – www.metro-dc-dog-blog.com) surpassed over 1,000 subscribers during the 2011 campaign season. In addition to writing the blog, sponsoring contests, and running radio and online advertisements, the campaign’s main website (www.onlyrain.org) received a facelift. Traffic on the campaign’s website remains steady with over 500 visitors spending an average of two minutes on the site.
Over the fiscal year, NVRC staff reviewed and responded to 24 environmental assessments or environmental impact statements across the region. NVRC staff has made significant contributions to the environmental impact reviews regarding the Base Realignment and Closure efforts across the region, particularly as they relate to transportation. NVRC has been influential in the promotion of a ferry system linking areas of Woodbridge to military instillations and government facilities located along Northern Virginia shoreline and in Washington, DC.
Disclaimer: This project summary provides the federal dollars initially awarded to the grantee. Due to underexpenditure or reprogramming of grant funds, this figure may change. For more information on the allocation of coastal grant funds, please contact Laura McKay, Virginia Coastal Program Manager, at 804.698.4323 or email: Laura.McKay@deq.virginia.gov
A more detailed Scope of Work for this project is available. Please direct your request for a copy to Virginia.Witmer@deq.virginia.gov